A book about the biggest problem in business that people aren’t talking about… how increasingly customer experiences enabled by technology go absurdly wrong, costing time, money, and the goodwill of customers and employees. Includes a collection of visually compelling true stories of customer experiences gone ridiculoulsy wrong that serve as a wake-up call to organizations’ relying on ill-conceived and poorly executed technology.
Stories from various industries including banking, healthcare, retail, cable, electricity, and government along with tools to help you improve your customer experiences. Released January 24, 2024.
Discount + Bonus Available Thru 2/25/24. Buyers will receive separate invite to Mini Workshop after purchase.
An insightful collection of real -life customer experiences gone wrong to help you improve your organization's success